The Blair Witch Project (1999)
The only instance where the marketing of a movie was more interesting than the movie itself
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To build suspense, some directors like to keep the monster out of sight; they did that instead with the suspense and forgot about the monster.
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While not itself a new technique, Blair Witch develops a whole new horror never seen before - Blair Witch 2.
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The marketing guys behind this movie missed a golden opportunity to cash in on official Blair Witch Kleenex.
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The only thing scary about this movie is that the herds of cattle that payed good money to see it thought it was a great film.
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Think you can do better?
